Top 5 trending products to sell online

Here are the 5 most popular products sold by US Shopify merchants:

1. Shirts
Shirts and tops are the bestselling products for Shopify merchants, with t-shirts being the most popular clothing category. Thanks to universal demand and an endless variety of designs, shirts are a perfect fit for many online stores. In fact, Shopify merchants sell more t-shirts than almost anything else.
For clothing stores, t-shirt product pages are a convenient place to recommend other popular items, as part of curated collections. Other currently trending clothing items include sweatshirts, with searches jumping 160%, reaching a five-year high this winter.
Reference: https://www.shopify.com/blog/trending-products
2. Skin care
Skin care products continue to trend and attract a diverse audience. In an era of self-care, cleansers, serums, and masks appeal to every age and gender.
Shopify sales data shows moisturizers have become particularly popular in recent months. Other facial care items are also gaining traction, with sales of facial peels increasing 51%.
3. Makeup
Makeup is a consistently popular product category, with new tools and techniques continually reinventing the industry. In 2023, lip stain topped the trending product list, and continuing search interest suggests this item will remain relevant into 2025.
Right now, eye makeup stands out as a trending cosmetic item, with significant sales of mascara and eyelash accessories. Google searches for lash extensions, lifts, and thickeners have all increased.
4. Vitamins and supplements
Vitamins and supplements ranked first in last year’s list of products, and continue to trend among Shopify merchants.
In a market full of niches, there’s a product for every person, need, and ailment—from pet supplements, which grew 89% in sales, to CBD gummies, which have experienced sustained growth for several years.
Of all vitamins and supplements, however, it’s herbal remedies that generate the most orders for Shopify stores.
5. Pants
Pants—a wardrobe staple—are the next trending product category for Shopify merchants. Among various styles, jeans generate the most sales, while revenue from sweatpants has doubled compared to last year.
For a product like jeans, original designs are key to starting the next big trend. For instance, Hiut Denim was able to support its local manufacturer and gain the attention of celebrities by creating bold, signature fits.

Reference: https://www.shopify.com/blog/trending-products